Zach
Mannon
I build and scale consumer platforms where content, data, product, and monetization all have to work together.
Ideally without making anyone want to throw the remote.
Product leader at the intersection of content, data, and monetization
I’ve spent more than 15 years building and scaling digital platforms for millions of people, at The CW, Warner Bros. Television, and Disney. I’ve worked across the full arc of the business, from film and TV development and production to streaming apps, audience growth, and ad monetization.
Today I lead product and data for The CW’s streaming platform across connected TV, mobile, and web. I helped scale it to more than 120 million app installs and more than $125 million a year in ad revenue at its peak. My job is connecting product roadmaps, engineering, audience analytics, ML-driven personalization, and monetization into one operating system that the whole company can steer by.
Where I spend my time
Consumer Product Strategy
End-to-end product leadership for consumer platforms across TV, mobile, and web, from audience behavior to product bets to shipped releases.
Monetization & Business Models
Ad-supported revenue systems (AVOD, FAST, programmatic, distribution partnerships) that grow the business without degrading the experience.
Data & Analytics Strategy
Measurement frameworks, pipelines, and dashboards that turn user behavior into decisions across product, content, revenue, and growth.
Personalization & Applied ML
ML-driven recommendation and personalization that improves discovery and engagement at scale, tied to outcomes rather than demos.
Audience Growth & Retention
Owning engagement, time spent, and retention KPIs, and the product work across onboarding, discovery, and re-engagement that moves them.
Cross-Functional Leadership
GM-style leadership that connects product, engineering, data, design, editorial, ad sales, marketing, and the executive team around shared goals.
Selected work
Platform Scale
Scaled The CW’s streaming platform across CTV, mobile, and web through integrated product, content, data, and monetization strategy.
Ad-Supported Monetization
Built a full-stack monetization system spanning programmatic demand, distribution partnerships, and platform integrations, sustained across multiple years.
Disney Virtual Magic Kingdom
Helped lead product and creative for Disney’s online theme-park world, growing it from 1M to 2.8M users and connecting online play to the physical parks.
Built across the entertainment business
I lead product and data across consumer experience, monetization, analytics, personalization, and platform operations for The CW’s streaming apps.
Built the original CW digital platform, including CWTV and CW Seed, plus the internal systems behind distribution, licensing, and sales. Communicator Award winner and multiple Webby Honoree.
Helped lead product and creative for Virtual Magic Kingdom, Disney’s online theme-park world, growing it from 1M to 2.8M users.
Worked on set for multiple broadcast series, Zack Snyder’s 300, and short films, and in development on Martin Scorsese’s Silence.
Let’s connect
Advisory and leadership conversations, non-profit projects, or just comparing notes. I’m easiest to reach on LinkedIn.